VÆRIDION: Visualizing the Future of Green Air Mobility
This fully animated brand film visualizes the future of green air mobility with VÆRIDION, an aviation startup pioneering efficient, all-electric aircraft. Created by our global team, the film launched key technology attributes for the company’s debut product, the Microliner. Designed to captivate investors and elevate the brand across digital platforms, the film blends cinematic storytelling with precision-engineered design. Through dynamic 3D animation, CAD modeling, and precision-engineered design, we spotlight the aircraft’s innovation and sustainability, bringing VÆRIDION’s vision for the future of regional air travel to life.
Crafted to captivate investors and elevate the brand across digital platforms, the piece also played a critical role in early visual prototyping, helping to inform and inspire VÆRIDION’s evolving design language. As the company grows, this film serves as both a launch point and a creative blueprint, guiding its narrative and supporting the broader evolution of its identity in the electric aviation space.
CHALLENGE
VÆRIDION approached Framework Films to create a high-fidelity computer-generated film that would introduce their revolutionary all-electric aircraft to the world; before its first flight.
As an innovative Series A startup in a critical growth phase, VÆRIDION needed impactful storytelling assets to power a new website, executive and social communications, and large-format conference displays. With investment rounds on the horizon, the company required cinematic content to captivate investors and reinforce its position as a leader in electric aviation, for a product still in development.
To bridge this gap, we turned to Computer-Generated Imagery (CGI) and cinematic 3D animation. The goal was to craft a visually compelling narrative that highlights the Microliner’s sleek design, sustainable mission, and engineering innovation; positioning VÆRIDION as a leader in the next era of regional air travel.
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Agency Workflow
Competitive Analysis + Concept Development
Design Exploration + Ripomatic
Storyboard + Technical Copywriting
Production Methodology
UV Texturing + CAD Retopology
Object-Accurate Modeling + Rendering
3D Animation + CG Environment Build
Cinema Skillsets
PBR Material Workflow
3D Multipass Compositing
VFX + 2.5D Motion Graphics
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Executive Produced and Directed investor-ready content that supports pitch decks, fundraising efforts, and high-stakes communications.
Delivered visuals showcasing design intent, engineering innovation, and company wide prioritization of sustainability.
Enabled cross-platform storytelling with one high-impact asset optimized for web, social, and conference display.
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A cinematic 3D animated brand film, in full 4K resolution.
With this brand film, VÆRIDION is now equipped to assert itself as a pioneering force in efficient, all-electric aviation.
By blending Computer Graphics (CG) and artistry with strategic storytelling, we delivered a film that not only showcases the aircraft’s design but also evokes excitement and confidence in its potential. The final piece serves as a marketing tool for investors, stakeholders, and future customers.
VÆRIDION is taking off, and we’re proud to be part of the journey.
CLIENT TESTIMONIAL
Head of Growth @ VÆRIDION
“Framework Films truly understood our vision. They helped us produce an engaging, high-quality 3D animation that captured our message perfectly and elevated our brand to a new level.
Their attention to detail, execution speed, and storytelling brought our Microliner to life in a way that deeply resonated with our audience and investors. Highly recommended for anyone looking to make a powerful impact through video and design!”
- Bozhena H.
DISCOVERY
To ensure the film effectively communicated VÆRIDION's vision, we began with an in-depth discovery phase. We established a clear understanding of the aircraft’s Unique Selling Points (USPs), its position in the market, upcoming conferences/activations and opportunities to differentiate our film from competing marketing materials.
Technical drawings and baseline CAD models were sourced from the engineering department to serve as the foundation for our visual development.
FRAMING THE FUTURE OF FLIGHT
CINEMATIC LANGUAGE FOR ELECTRIC AVIATION
Through strategic workshops and creative collaboration, we aligned with VÆRIDION on a high-impact visual language that reflected their brand mission and product ambitions. From early storyboards to full animation, every moment was designed to reflect innovation, precision, and the quiet power of next-gen electric aviation.
We analyzed competitor content and paired that with art-directed storytelling to craft a Computer Graphics (CG) aesthetic as forward-thinking as VÆRIDION’s Microliner. A green-blue palette rooted in VÆRIDION’s brand, slow reveals, in-air flight shots, and technology overlays became core to our visual system; echoing the style and anticipation of premium technology product launches.
Where Engineering Meets Visual Storytelling:
Cinematic Narrative - Inspired by the precision and anticipation of premium product launches.
Futuristic Aesthetic - Utilizing a green-blue palette to reinforce VÆRIDION’s brand identity.
Mobility Tech - Integrated with storytelling to elevate brand narrative + product credibility.
STORYBOARD + SCENE STILLS
To bring structure to the creative vision, we crafted a detailed storyboard outlining each shot, movement, and transition. This visual blueprint helped align our internal team and set clear expectations for pacing, product reveals, and narrative tone. It served as the foundation for building out scenes with intentionality, ensuring both storytelling and technical precision from day one.
ALIGNING THE VISION WITH PRE-VIS BUILDING BLOCKS
IN MOTION, A BLUEPRINT TO BUILD
To further align with VÆRIDION’s internal stakeholders, we produced a Ripomatic: a rough pre-visualization (pre-vis) edit using found footage, motion tests, and early Computer Graphics (CG) assets. This allowed us to explore music, pacing, and emotional tone before diving into high-effort production stages. The Ripomatic acted as a collaborative client checkpoint, evolving throughout production as shots matured, keeping the team informed and the vision tightly focused.
This early-phase tool became critical for internal approvals and directional feedback, minimizing revision cycles down the line. By testing visual and audio ideas early, we ensured alignment between creative, marketing, and leadership teams. The evolving Ripomatic also helped establish timing for complex transitions and cinematic moments later refined in final animation phases.
Where Engineering Meets Visual Storytelling:
Unified creative vision across departments before heavy production began.
Streamlined feedback loops through iterative previews.
Set tone, pace, and visual language early in the process.
THE MICROLINER, REIMAGINED IN 3D
MESH, METHOD, AND MODELING MASTERY
During the Ripomatic phase, we audited VÆRIDION’s engineering-grade 3D CAD assets to evaluate their readiness for our cinematic animation pipeline. While technically detailed, their source models were optimized for manufacturing, not visual storytelling. These files were technically precise but required an extensive visual overhaul to meet the demands of modern brand development.
To bridge that gap, we initiated a full retopology process, rebuilding clean, animation-friendly geometry to enable precise lighting, texturing, and dynamic camera work. This process was completed in Autodesk 3ds Max while creative development continued in parallel.
Every element was reworked, from shaping the fuselage to perfectly matching the curvature of the tail, base, and landing gear connection points. Special attention was given to the window inlets, propeller, and the uniformity of polygon mesh for future UV mapping. This behind-the-scenes breakdown showcases the level of care and precision that laid the foundation for VÆRIDION’s 3D animated hero asset used throughout the final film.
THE JOURNEY FROM CAD TO COMPOSITE
CONVERT TECHNICAL DATA INTO BRAND ASSETS
Once the refined Microliner model was approved, we moved into shader development using Redshift Render within Cinema 4D. This GPU-accelerated engine allowed us to craft photoreal materials, from carbon composites to cockpit glass, while maintaining full creative control.
This turntable animation highlights the Microliner’s full evolution across five stages, viewers can see the progression from raw client CAD files and early manufacturing-oriented designs, to our clean quad-mesh retopology, followed by a fully shaded, branded composite, and finally our fully reimagined, production-ready cinematic 3D model. This visual comparison underscores the transformation required to move from engineering files to emotionally resonant digital assets, ensuring every detail aligns with VÆRIDION’s brand narrative and aesthetic standards.
The result was a production-ready hero asset that delivered both visual fidelity and efficient performance across high-resolution animated sequences.
SHOT DEVELOPMENT + DYNAMIC COMPOSITING
As each scene progressed, we maintained continuous collaboration with VÆRIDION, ensuring alignment with their vision and feedback throughout our production pipeline. Our global team, spanning the US, Brazil, Germany, and Australia, operated in an agile, Scrum-based workflow, allowing us to quickly adapt to changes and iterate on concepts in real-time. By using regular sprint cycles and holding daily internal standups, we maintained seamless communication, regular status updates, and ensured that all deliverables met VÆRIDION's evolving expectations.
In post-production, we leveraged Arbitrary Output Variables (AOVs) to enhance the final renders, giving us precise control over reflections, shadows, and lighting adjustments. This allowed for intricate fine-tuning of each shot’s visual elements, ensuring every detail, down to the smallest light reflection and shadow play, was perfectly balanced.
The final composited sequences were then polished with color grading to achieve a cinematic, high-impact look, aligning with VÆRIDION’s futuristic and sleek brand identity.
REAL-TIME SCENE OPTIMIZATION
We approached each scene with a 'digital cinematography' mindset, continuously optimizing every aspect to maximize visual impact and narrative flow. Our team dynamically adjusted camera angles, refined lighting setups, and tweaked scene elements in real-time, ensuring each shot was tailored to perfection. This iterative process allowed us to fine-tune every detail, creating seamless interactions between the aircraft and its environment while elevating the overall cinematic quality.
VISUALIZING ENERGY FLOW WITH X-PARTICLES
To create the powerful transfer of energy effect in the wind turbine shot, we leveraged X-Particles to craft two distinct, yet interconnected particle systems. The first system flowed seamlessly over the turbine’s 3D geometry with gravity. The second system created a vibrant beam of energy, traveling down the center column, symbolizing the flow of power and thematically linking to the reveal of VÆRIDION’s electric aircraft within the hangar. This visually striking effect reinforced the connection between sustainable energy and aviation innovation, blending high-end VFX with the core message of VÆRIDION’s mission.
INTEGRATING 2.5D GRAPHICS FOR GREATER IMPACT
To further enhance the visual storytelling and reinforce key messaging, we incorporated multiple 2.5D elements in Adobe After Effects. By exporting a virtual camera from our 3D scene, we were able to seamlessly integrate animated text, graphical overlays, and dynamic infographics into the composition. This hybrid technique allowed us to maintain a cohesive visual style while effectively highlighting VÆRIDION's Unique Selling Points (USPs). The integration of these elements in post-production added an extra layer of depth, delivering a more impactful and engaging narrative.
REAL-TIME COLLABORATION + PROJECT TRACKING
We prioritized clear, consistent communication with VÆRIDION, ensuring real-time feedback integration at every project stage. Our project manager coordinated across time zones to keep the client informed and aligned.
Internally, we tracked progress with a Gantt chart for milestones and a Figma moodboard for shot development, visual references, and creative assets. This system kept our team organized and ensured timely delivery of high-quality, client-approved content.
MAXIMIZING REACH ACROSS DIGITAL PLATFORMS
To extend the film’s impact, we created a suite of supplementary assets tailored for social media, website integration, and large-format conference displays. These assets included vertical and horizontal video cuts, motion graphics, and stills, each optimized for specific platforms like Instagram, LinkedIn, and YouTube. By ensuring the content was adaptable across multiple channels, we amplified VÆRIDION’s message, reinforcing its brand presence to reach a broader audience.
WHAT’S NEXT? FRAMING THE HORIZON WITH VÆRIDION
With the release of this brand film, VÆRIDION now has a flagship asset to inspire investor confidence, spark public imagination, and establish a compelling visual language for its revolutionary product. As the company accelerates toward certification and launch, this film becomes a foundational piece in their long-term brand and marketing strategy.
Following a competitive pitch process, Framework Films is proud to continue our partnership with VÆRIDION. We're currently developing a new digital experience; an immersive, animation-driven website designed to communicate the company’s mission, showcase innovation, and deepen engagement across stakeholders, VCs, and customers alike.
Together, we’re building a visual ecosystem that evolves with VÆRIDION’s journey into the future of electric flight.
BONUS MEDIA
Color Theory + Emotional Impact
A color journey from dawn to sunrise mirrors transformation, anticipation, and bold ambition.
Elevating VÆRIDION’s Brand with Dimensional Design
We reimagined their 2D logo into a 3D emblem, adding polish, presence, and cinematic depth.
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