Hybrid Work at Microsoft
This global corporate policy launch, filmed using a Panasonic GH5 and custom-built heavy-lift FPV Drones, flies through Microsoft’s Silicon Valley Campus in one continuous shot. The drone captures a unique perspective of how employees operate in a modernized and flexible workplace. Spotlighting efficiencies within both on-site and work-from-home scenarios, it becomes clear that flexibility is the future of hybrid work. This video deliverable highlights Microsoft’s initiative to continually provide employees with flexibility in an evolving work environment.
CHALLENGE
Microsoft needed a compelling campaign asset to launch their updated Hybrid Work policies, positively impacting their global staff and reinforcing their commitment to a flexible work environment. Additionally, they wanted to increase job applications, elevate company awareness, and include product placements with internal brands such as Teams, Viva, Hololens, Surface Hub, and Surface Pro. This came at a perfect time to showcase their newly debuted Silicon Valley Campus in Mountain View, CA.
-
Agency Workflow
Concept Development
Campaign Execution
Brand Partnerships
Production Methodology
Script + Storyboard
Crew + Actor Blocking
Directing + Producing
Cinema Skillsets
Heavy Lift FPV Cinema Drone
VFX Matchmoving + Rotoscope
Custom-Built Drone Using CNC + CAD Design
-
Executive Produced and Directed Microsoft’s “Hybrid Work at Microsoft” campaign, highlighting the importance of flexibility in an evolving workplace.
Inspired Microsoft staff and instilled company pride following implementation of newly announced hybrid work policies; elevating employee engagement.
Strengthen Microsoft’s corporate image and brand development strategy.
-
This campaign continues to resonate long after its launch, with Microsoft executives featuring the asset prominently on LinkedIn. This ongoing effort highlights Microsoft's commitment to flexible work policies, reinforcing its leadership in adapting to the changing landscape even beyond the global pandemic. The video has garnered an impressive 350,000+ views on YouTube and other social media platforms, and the campaign's positive impact endures, providing employees with the flexibility they need for a modern work environment.
PROCESS
This video takes viewers behind the scenes of the Microsoft FPV One Take titled "Hybrid Work at Microsoft." Filmed using a Panasonic GH5 and custom-built heavy-lift FPV Drones, the aircraft flies through Microsoft’s Silicon Valley Campus in one continuous single shot capturing a unique perspective of how Microsoft employees operate in a modernized and flexible workplace. This campaign shines a spotlight on the need for flexibility in the future of hybrid work.
In this FPV One Take behind-the-scenes video, Framework Films introduces their team, discusses each phase of development from pre through post-production, showcases flight and aerial camera methodologies, touches on the revision cycle for brand compliance and global readiness approval, and reviews the importance of safe flying procedures when working with live choreographed talent.
Many iterations of revision and rehearsal contribute to the success of any global corporate communications campaign. We hope you enjoy our perspective from behind the scenes!
CLIENT TESTIMONIAL
Corporate Communications Lead for Global Workplace Services & Executive Social @ Microsoft
“Framework Films is awesome to work with! They are creative, deadline-oriented, and able to work in ambiguity to deliver amazing content. I highly recommend this team for any drone or specialty video productions.”
- Josh L.
BONUS MEDIA
Microsoft.com Features Framework Films
Silicon Valley Campus stars in Microsoft’s Hybrid Work Video.
Microsoft Executive Spotlight
Michael Ford’s article, Flexibility is the Future of Hybrid Work, spotlights our campaign asset.
RELATED PROJECTS
AZUKI // LOS ANGELES
Guerilla marketing stunt to debut Azuki’s entry-to-market in Los Angeles
Spree3D: MyDubble
Production execution, VFX, and design prototyping for Spree3D’s ‘MyDubble’ app release.