Azuki // Los Angeles

This publicity stunt and video deliverable launched Azuki’s physical debut in Los Angeles. Filmed using a celebrity stunt helicopter pilot, RED camera systems, and DJI Inspire 2 drones, we captured a historical moment, using Web2 marketing tactics, for Web3 technologies and the metaverse. Utilizing advanced footage degradation and film development techniques, this campaign pays homage to streetwear brand Supreme’s Fall/Winter 2011 - Aerial New York City stunt.

CHALLENGE

Azuki faced the challenge of transforming their brand presence into a physical experience in Los Angeles, requiring meticulous logistics coordination, permit acquisition, FAA compliance, and the fabrication of a 4,000 sq ft banner. Framework Films offered a one-stop solution, handling everything from creative development and staffing to aerial filming using RED cinema camera systems. Our ability to manage the production process and deliver a captivating result aligned perfectly with Azuki's vision, making us the top choice for this ambitious project.

CUSTOM MUSIC COMPOSITION

- Agency Workflow
  - Full-Service Asset Creation
  - Experiential Activation
  - Development + Logistics Leadership
- Production Methodology
  - Storyboard + Shotlist
  - FAA Pilot Casting + Aerial Banner Fabrication + Flight Path Creation
  - Film Degradation + Custom Music
- Cinema Skillsets
  - RED Raw + Cine Lenses
  - Doors-Off Aircraft
  - Air-to-Air Filming + Choreography
- Leveraged guerrilla marketing tactics and manned-aircraft choreography to elevate Azuki’s brand identity and debut their Los Angeles entry-to-market.
- Scored custom music compositions to emulate 90s anime with an upbeat vibe to further guide the development of Azuki’s brand image.
- Fabricated FAA-approved banner and Hollywood props to tour around LA.
The AZUKI // LOS ANGELES aerial banner stunt achieved remarkable success, sparking a significant real-world and online buzz. X, formerly Twitter, was ablaze with user-generated content as people spotted the 4,000 sq ft banner flying over Los Angeles for 3 hours. Simultaneously, the campaign assets garnered 10,000+ likes, 2,500+ reposts, and 500,000+ views across various platforms, contributing to Azuki's impactful leadership in NFT and Web3 culture during a crucial period of crypto growth.

PROCESS

This video takes viewers behind the scenes of the AZUKI // LOS ANGELES publicity stunt, a groundbreaking guerilla marketing spectacle to support Azuki's homecoming to Los Angeles. Witness the fusion of Web2 marketing tactics and Web3 innovation as we take you through the making of this historic NFT brand activation.

From the heart of Los Angeles, our team at Framework Films embarked on a daring journey to bring Azuki's brand identity and metaverse presence to the physical world. Utilizing specialty cinematics and advanced filmmaking methods, we leveraged air-to-air and manned-aircraft choreography, film emulation, and footage degradation techniques, to recreate the spirit of Supreme's iconic fall winter 2011 aerial advertising campaign. The Azuki banner stunt was filmed using a RED Gemini, RED Komodos, DJI Inspire 2 drone, and Sony Alpha mirrorless camera systems.

Join the Framework Films team as we discuss each development phase from pre- through post-production, flight & aerial camera methodologies, the importance of safe flying procedures, and FAA-approved aerial banner fabrication; to secure the perfect backdrop for Azuki's Los Angeles stunt.

TURNING BYSTANDERS INTO BRAND ADVOCATES

The AZUKI // LOS ANGELES banner stunt illustrates the power of user-generated content (UGC) in transforming ordinary bystanders into enthusiastic advocates. Capturing reactions on Twitter as the massive banner soared through the skies turns spontaneous moments into valuable brand assets and amplified voices. These genuine, unrehearsed expressions become a powerful storytelling tool, offering a glimpse into the authentic impact of this guerilla marketing campaign on individuals. As these reactions circulate on social media platforms, they create a ripple effect, influencing the perception of the brand and turning a momentary event into a lasting memory for those who witnessed it.