Spree3D: MyDubble

Leveraging advanced VFX techniques in Cinema 4D, Blender, and After Effects, robotic motion control cinematography, RED Raw footage, the MoVI Pro, 3D clothing elements, and custom music, we elevated the production value of SpreeAI’s, formerly Spree3D, delivered hero asset creating a powerful digital advertisement that resonated with MyDubble App’s target audience for their app store launch. Additionally, we facilitated app beta testing, collection of user reviews, and design consulting to supplement MyDubble’s launch.

CHALLENGE

SpreeAI, formerly Spree3D, faced a unique challenge in bringing their MyDubble app to life. The project demanded a blend of design consulting, full-service production expertise, and VFX integration. Seeking visual media guidance, Spree3D aimed to craft a hero asset for use across their web/digital platforms, as well as the homepage of their website.

Their executive team sought guidance during the beta testing of their app, including vital aspects like UI/UX evaluation, user feedback collection, and in-studio data collection with live talent for their product refinement.

CUSTOM MUSIC COMPOSITION

- Agency Workflow
  - Creative + Art Direction
  - Full-Service Asset Creation
  - Brand and Visual Tone Conception
- Production Methodology
  - Location Scout + Set Decoration
  - Crew + Actor Blocking
  - Post-Production Editing + Custom Music
- Cinema Skillsets
  - Visual FX Matchmoving
  - 3D Animation + Design
  - RED Raw + Cine Prime
- Created MyDubble's hero asset, showcasing Spree3D's photoreal avatar platform to create personalized and glamorous digital fashion experiences.
- Integrated custom 3D animations and clothing elements using advanced VFX techniques, adding a layer of technical execution to the final asset.
- Provided design consulting, contributing creative insights and strategic direction to enhance the overall visual appeal, motion design, and user experience of MyDubble.
- Orchestrated the beta testing phase, overseeing the collection of user profiles and conducting in-depth testing to gather valuable data points for program refinement.
Navigating consulting, design, VFX, and production, we played a pivotal role in MyDubble’s launch. Ultimately, our team crafted a hero asset with a shocking resemblance to our client-approved storyboard and shot list; optimized for both landscape and vertical viewing.
Framework Film’s involvement extended beyond the creative process into the beta testing phase, where we facilitated in-studio data collection with live talent and collected application feedback. Our holistic approach and commitment to excellence played a key role in MyDubble's successful launch, solidifying its position in the ever-evolving landscape of digital experiences.
- Best 3D Modulated Video Design - Design Rush