Sydney Tower Eye
Honored to be the first official Timelapse team engaged by Merlin Entertainments, Framework Films captured captivating timelapse media for their extended web, digital, and social marketing. Our 4-person crew was granted specialty access to their rooftop, harnessed and strapped to the roof exterior, and operated 4 specialty cameras to capture remarkable footage in 6K and 8K UHD quality.
The Sydney Tower Eye, also known as the Sydney Tower, is a prominent landmark located in the heart of Sydney, Australia. It is a tall, free-standing structure that offers panoramic views of the city and its surroundings. The tower is a popular tourist attraction and provides visitors with a unique vantage point to appreciate Sydney's skyline, iconic landmarks, and scenic beauty. It also features an observation deck and various attractions for visitors to enjoy.
Framework Films created an extensive timelapse media library to reinforce Sydney Tower Eye’s visual presence and furnish their continued communications initiatives.
PROCESS
Step behind the scenes of our exhilarating timelapse production atop the Sydney Tower Eye! Presenting exclusive timelapse footage over Sydney, capturing the mesmerizing beauty of the iconic CBD skyline through the art of specialty UHD timelapse photography and cinematography.
Our team broke ground on top of the 2nd tallest observation deck in the southern hemisphere; entrusted with capturing captivating visuals to enhance Sydney Tower Eye's digital and social marketing presence. Strapped to the tower's exterior, our crew expertly operated specialty cameras to film ever green assets for Merlin Entertainments in brilliant 6K and 8K UHD quality.
This daring endeavor showcases the synergy between urban exploration and breathtaking timelapse cinematography, offering viewers a unique perspective of Sydney's vibrant cityscape. From the bustling streets to the towering skyscrapers, witness the city come alive as the day unfolds in this captivating timelapse production.
Our role extended beyond filming, as we directed and produced the timelapse cinematography, ensuring every frame encapsulated the essence of Sydney's dynamic energy. Utilizing advanced post-production techniques, we delivered a comprehensive timelapse media library empowering Merlin Entertainments and Westfield to amplify their marketing campaigns across various platforms.
VALUE
Produced and directed the timelapse cinematography team, capturing over 5,000 timelapse frames throughout the production day.
Deployed advanced post-production techniques to deliver video assets, allowing Merlin Entertainments to utilize the timelapse media across their marketing, campaigns, and social media platforms.
BONUS MEDIA
Sydney After Dark
Filmed with special access, Framework Films captured the Sydney skyline as it transitioned to night.
A Daring Maneuver
Our crew tirelessly films the Sydney Skyline while harnessed to the roof of Sydney Tower Eye.
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