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A Creative Marketers' Overview of Integrated AI Applications in Digital Advertising

Artificial Intelligence (AI) is revolutionizing the advertising landscape by offering advanced capabilities to optimize digital advertisements, with a particular emphasis on Over-The-Top (OTT) video ads. AI algorithms can analyze vast datasets to understand user preferences, behavior, and engagement patterns. This enables advertisers to deliver highly personalized and targeted content, ensuring that the right message reaches the right audience at the right time.

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A Brief History of the Creative Advertising Agency

Advertising agencies began to emerge as a way for businesses to promote their products and services to a wider audience. These early agencies were responsible for creating and placing advertisements in various media outlets, such as newspapers and magazines. As the advertising industry grew, so did the role of the creative agency.

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Hybrid Work at Microsoft

This brand identity activation, filmed using a custom-built heavy-lift FPV Drone, flies through Microsoft’s Silicon Valley Campus in one continuous shot. The drone captures a unique perspective of how employees operate in a modernized and flexible workplace. Spotlighting efficiencies within both on-site and work-from-home scenarios, it becomes clear that flexibility is the future of hybrid work. This video deliverable highlights Microsoft’s initiative to continually provide employees with flexibility in an ever-changing work environment.

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AZUKI // LOS ANGELES

This video launched Azuki’s physical debut in Los Angeles, a historical moment for Web3 technologies and the metaverse. Filmed using a celebrity stunt helicopter pilot, RED camera systems, and DJI Inspire 2 drones, this publicity stunt successfully bridged the gap between Web2 marketing tactics and Web3 innovation.

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Microsoft Silicon Valley

This video campaign of Microsoft’s Silicon Valley campus in Mountain View, filmed using DJI Inspire 2’s and a RED Komodo, debuts the newly completed property, highlighting the campus’ integration with the natural wetland ecosystem and carbon negative green initiatives.

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Timelapse Sydney Tower Eye

Honored to be the first official Timelapse team engaged by Merlin Entertainments to capture captivating timelapse media for extended marketing and social use. Our 4-person crew was granted specialty access to their rooftop, harnessed and strapped to the roof exterior, and operated 4 specialty cameras to capture remarkable footage in 6K and 8K UHD quality.

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Blue Whales with Greenpeace

Engaged by Greenpeace, we embarked on a captivating aerial cinematography project to film Blue Whales, 40 miles offshore. We captured stunning UHD footage of these vulnerable marine mammals ascending to the surface, showcasing their majestic presence in the vastness of the Pacific Ocean.

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High Rise | Downtown Los Angeles | Cinematic Helicopter 4K

Soar above the Los Angeles skyline in a Helicopter at night with High Rise. This breathtaking cinematic aerial footage primarily features the US Bank Tower and Wilshire Grand, two of the most iconic high-rise buildings in the city. Our aerial video showcases the stunning architectural features of Downtown LA, including the major highways and arteries that flow through the urban landscape; recorded in RED RAW and Sony 10-bit color. Experience the magic of the City of Angels as the sky transitions from blue hour to full night from a unique perspective

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Lockdown Los Angeles | Corona Virus Quarantine in LA | Aerial 4K

Showcasing aerial footage from Los Angeles under Governor enforced Quarantine and coronavirus social distancing lockdowns, this video features LA's most iconic locations, nearly empty and devoid of human interaction. This short film highlights empty streets, abandoned premiere landmarks, vacant shopping districts, an uninhabited amusement park, Dodger Stadium's grounded fleet of LAX's Rental Cars, The world-famous Venice Skatepark filled in with Sand, and other bizarre citywide observations during LA's covid19 safety measures.

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Desert Air | Joshua Tree National Park | Cinematic Aerial 4K

Take flight with us above Joshua Tree National Park in a Cessna Centurion 210 during the magical moments of sunrise and golden hour. This stunning airplane footage showcases the breathtaking beauty of the Colorado and Mojave Deserts from a unique perspective, an aerial tour. Filmed on RED Komodos in RED Raw and a Sony a7siii using Leica Cine Prime lenses, this cinematic short captures the epic landscapes and behind-the-scenes moments of the production team inside the aircraft. From takeoff through landing, witness the skilled piloting and aerial cinematography that went into creating this unforgettable journey.

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On the Sound | Seattle, Washington | Aerial + Timelapse 4K

The city on Puget Sound, Seattle, Washington is home to an iconic skyline, a burgeoning tech industry, and one of the best coffee cultures in the US. Featuring aerial, drone, and timelapse footage, On the Sound captures some of the best views Seattle has to offer in varying light conditions from sunset through sunrise.

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Origin | Yosemite National Park, CA | Timelapse 4K

This 4K time lapse footage primarily highlights El Capitan's Horsetail Falls during the park's unique "Firefall" event; a natural phenomenon that attracts a global audience in mid-February. Horsetail Falls is only visible when snowmelt from the top of El Capitan runs off the cliff face, meaning that this natural event is extremely rare to lineup the angle of the sun with the seasonally elusive waterfall.

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Stranger Things Drive Into Experience | Los Angeles, CA | Aerial 4K

Welcome to our latest video featuring the Stranger Things Drive Into Experience aerial tour in Downtown Los Angeles. Framework Films was hired to provide stunning 4K aerial footage of this unique drive-in event, commissioned by Netflix and Fever. The cinematic drone video captures the immersive set decoration of the Stranger Things Drive Into Experience, with breathtaking aerial views of the LA Arts District during sunset and blue hour.

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Wind Power Plant | Bonnie Bells, California | FPV Aerial 4K

This quick FPV rip showcases cinematic drone footage, filmed using a 5" FPV racing quad and the Wind Power Plant, one of Bonnie Bells, California most prominent features. This specialty B-roll footage spotlights the windmills found inside this peculiar Wind Park, arid desert landscape, and the Coachella Valley in a fast-paced and dynamic form-factor using an FPV racing drone; all in glorious UHD 4K+ quality.

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