The last few years have brought immense changes in how we experience entertainment and learning. Technologies once only imagined are increasingly felt in our everyday lives. Virtual reality quietly yet profoundly alters our reality through headsets transporting our bodies while stimulating our minds. Industries have scrambled to embrace this explosive growth's emerging trends and opportunities, seeking innovative applications that connect with audiences in intimate new ways

The creative industry is undergoing a profound transformation with the influence of Artificial Intelligence (AI). As we navigate the dynamic landscape of cinematic workflows, AI is emerging as a pivotal force. It is reshaping the way we approach ideation, storyboarding, art direction, and even post-production. In this exploration, we'll review AI's role in elevating creative processes.

Marketing leaders typically play a crucial role in overseeing and executing Special Projects that go beyond the routine day-to-day marketing activities. These responsibilities often involve driving innovation, managing strategic initiatives, and addressing specific challenges or opportunities within the organization.

In the dynamic landscape of creative marketing, the paradigm has shifted from traditional approaches to innovative strategies that prioritize audience engagement, community building, and brand eminence. While digital/social platforms remain crucial, the real magic happens when marketing transcends the virtual and becomes a tangible experience.

In a world increasingly conscious of environmental concerns, the business landscape is undergoing a profound shift towards sustainability. This article delves into the realm of creative marketing, exploring the imperative for eco-friendly campaigns as a response to the growing demand for environmentally conscious practices.

The terms "Specialty Media" and "Specialty Cinematics" are related concepts in the context of media production, each referring to specific niches or specialized areas within the broader field of visual content creation. Here’s a breakdown

A cutting-edge marketing program should consider creative disciplines and naturally align with a few principles/methodologies found within specialty cinematics and specialty media execution.

Artificial Intelligence (AI) is revolutionizing the advertising landscape by offering advanced capabilities to optimize digital advertisements, with a particular emphasis on Over-The-Top (OTT) video ads. AI algorithms can analyze vast datasets to understand user preferences, behavior, and engagement patterns. This enables advertisers to deliver highly personalized and targeted content, ensuring that the right message reaches the right audience at the right time.

Advertising agencies began to emerge as a way for businesses to promote their products and services to a wider audience. These early agencies were responsible for creating and placing advertisements in various media outlets, such as newspapers and magazines. As the advertising industry grew, so did the role of the creative agency.

This BTS video follows a dedicated team of aerial cinematographers while filming blue whales in the Pacific ocean for a special assignment. On this expedition, we capture the majesty of these gentle giants from a commissioned US Coast Guard Boat. Get ready to be wowed by the stunning footage captured using DJI drones in breathtaking UHD 4K quality.

Using a famous director to create a commercial ad campaign can have several benefits, including increased credibility and perceived value for the product or service being advertised, the ability to generate buzz and publicity for the brand, and the potential to create a unique and memorable brand identity.

Due to the manufacturing complexities, research & development, and cost of production for drones, flight controllers, motors, gimbals, obstacle avoidance sensors, high resolution 4K cameras, these tools can have a huge markup! Many opt to buy new, but when done carefully, buying used drones can be a wonderful way to save money while pursuing your dreams or hobbies as an aerial photographer / videographer and drone pilot.

I've owned over a dozen Nikons over the past dozen or so years, and just sold my Nikon D750 and ordered a Nikon Z6 II. I'm expecting excellent and improved low light performance over the D750, which I felt was a really nice timelapse camera. In the spirit of trying to find some Truth, I want to hear everyone’s vote as to what they think is the best camera system for timelapse, and WHY. Here’s what I like about my Nikons, in each category of performance relevant to timelapse. I really like the new, 2nd generation of Nikon Z cameras (Z6 II and Z7 II), in this article, find out why!

Long exposure photos of cars traveling along a road are nothing new. Many of these photos are taken at night when the lights from the cars are easily captured by the camera. It is much harder to capture those lights around dusk and dawn. The lights are not as bright and the shutter speeds in the brighter ambient light are usually much shorter unless you are using a Neutral Density filter to block additional light. When I set out to capture a long exposure photograph at this location, I did not want to wait until the sky had turned dark to take my photo. It was important to me that I incorporate the colors of the sunset into the photo. But, to do so I needed to overcome that challenge of the car lights not being bright. The solution was to take multiple photos.

Our timelapsers follow industry leading post-processing workflows to create only the highest quality timelapses and hyperlapses. A fine attention to detail and advanced software methodology is followed to achieve smooth day-to-night transitions and mitigate image flickering.

Framework Films offers the best quality Aerial Cinematography, our UAV/UAS pilots and exceptional cinema drones come FAA Certified, fully licensed, and can be insured up to $5 million per entertainment industry standard. We are equipped to film all your aerial videography needs.

Reserved for the highest quality projects, using the RED cinema cameras + lenses are a must to achieve raw video recording, create the cinematic anamorphic style, and render a beautiful color depth in the editing room.

Ideal for hyper-smooth takes, stabilized footage, narrow spaces, indoor filming, and subject tracking, Framework Films Gimbal operators record video without noticeable handheld shake; especially while traveling over uneven surfaces.

Utilizing custom-built FPV quadcopters, our FAA certified, fully licensed, and insured FPV pilots and UASs are able to record engaging aerial content in high-speed, dynamic, and unique scenarios; all in stunning 4K+ quality.