AZUKI // LOS ANGELES
Summary
This publicity stunt and video deliverable launched Azuki’s physical debut in Los Angeles. Filmed using a celebrity stunt helicopter pilot, RED camera systems, and DJI Inspire 2 drones, we captured a historical moment, using Web2 marketing tacacttics, for Web3 technologies and the metaverse. Utilizing advanced footage degradation and film development techniques, this campaign pays homage to streetwear brand Supreme’s Fall/Winter 2011 - Aerial New York City stunt.
Value
Leveraged guerrilla marketing tactics and manned-aircraft choreography to elevate Azuki’s brand identity and debut their Los Angeles entry-to-market.
Scored custom music composition to emulate 90s anime with an upbeat vibe to further guide the development of Azuki’s brand image.
Fabricated FAA-approved banner and Hollywood-style props to tour around Los Angeles.
Featured Capabilities
Agency Workflow
Full-Service Asset Creation
Experiential Activation
Development + Logistics Leadership
Production Methodology
Storyboard + Shotlist
FAA Pilot Casting + Aerial Banner Fabrication
Film Degradation + Custom Music
Cinema Skillsets
RED Raw + Cine Lenses
Doors-Off Aircraft
Air-to-Air Filming + Choreography
Behind the Scenes
This video takes viewers behind the scenes of the AZUKI // LOS ANGELES publicity stunt, a groundbreaking guerilla marketing spectacle to support Azuki's homecoming to Los Angeles. Witness the fusion of Web2 marketing tactics and Web3 innovation as we take you through the making of this historic NFT brand activation.
From the heart of Los Angeles, our team at Framework Films embarked on a daring journey to bring Azuki's brand identity and metaverse presence to the physical world. Utilizing specialty cinematics and advanced filmmaking methods, we leveraged air-to-air and manned-aircraft choreography, film emulation, and footage degradation techniques, to recreate the spirit of Supreme's iconic fall winter 2011 aerial advertising campaign. The Azuki banner stunt was filmed using a RED Gemini, RED Komodos, DJI Inspire 2 drone, and Sony Alpha mirrorless camera systems.
Join us as we discuss each development phase from pre- through post-production, flight & aerial camera methodologies, the importance of safe flying procedures, and FAA-approved aerial banner fabrication; to secure the perfect backdrop for Azuki's Los Angeles stunt. You'll also gain insights into our custom music composition for branding, which captures the energy of the 90s anime era and sets the stage for a truly unforgettable moment in Azuki's history. Explore the behind-the-scenes camaraderie of the Framework Films team, dedicated to ensuring the safety of every crew member while orchestrating air-to-air choreography.
This Azuki Banner stunt is more than just aerial advertising in Los Angeles; it's a testament to the limitless possibilities of Web3 technologies and the creative spirit that fuels Azuki's long-term growth. Get ready to relive the excitement of Azuki's brand debut and immerse yourself in the magic of Web3 marketing. Don't miss out on this exclusive look into our Azuki Los Angeles stunt.
