HyperInteractive: Design Prototype + development Sprint

This design prototype and web development sprint for HyperInteractive, a pre-seed startup, was completed in 4 days. We delivered a dynamic design prototype and a fully functional website to prepare the company for its upcoming VC and pitch meetings. By leveraging cutting-edge AI and agile methodologies, we ideated new use cases and provided creative copywriting to enhance their marketing strategies. This swift and efficient approach showcased our ability to quickly build impactful visual media and digital solutions, enabling our clients to make a compelling impression on potential investors.


HyperInteractive needed to create an impactful design and website to visually communicate their innovative 360 advertising concepts. Their original creative and marketing materials laid the groundwork for their concept but lacked crucial style guidance to effectively capture and engage their target audience through artful design principles and visual communication strategy. With minimal investment and a tight timeline ahead of pivotal VC and pitch meetings, HyperInteractive needed a solution that could efficiently showcase their Minimum Viable Product (MVP) and link it to their functional demo site. Demonstrating the art of the possible without building numerous MVPs was particularly challenging. Additionally, they sought to ideate new use cases and improve the visual appeal of their cover images.

CHALLENGE

    • Brand Strategy

      • Visual Territory Exploration

      • Brand Audit + Positioning + Identity

      • Art Direction + Concept Development

    • Agency Workflow

      • Design Sprint

      • Rapid Prototyping + Dev Testing

      • Creative Copywriting

    • Technical Implementation

      • Brand Asset Creation

      • Web Dev + CSS + JavaScript

      • AI Integration

    • Created a visually compelling and user-friendly design prototype and website that effectively communicated HyperInteractive's innovative 360 advertising concepts to potential investors and stakeholders.

    • Positioned HyperInteractive as a forward-thinking and technologically advanced startup, capable of leveraging AI and agile methodologies to rapidly develop and showcase Minimum Viable Products (MVPs) in preparation for VC and pitch meetings.

    • Delivered cohesive brand positioning, identity guidelines, and creative concepts, ensuring a compelling visual style, engaging messaging, and effective marketing and promotional content tailored to HyperInteractive's target audience and stakeholders.

  • Our collaboration with HyperInteractive has resulted in a dynamic design prototype and fully functional website that successfully positioned the startup for VC and pitch meetings. The new digital presence has received positive feedback from stakeholders and potential investors, showcasing HyperInteractive's innovative approach and enhancing their credibility in the industry. The website has driven increased engagement and interest, effectively communicating their 360 advertising concepts to a broader audience. HyperInteractive is now well-equipped to pursue funding opportunities and further develop their interactive media platform.

This video shows HyperInteractive's original website and branding, highlighting the initial design and functionality before our collaboration. It showcases their previous WordPress theme, logo, and design choices. Following an in-depth assessment of their needs and goals, Framework Films embarked on a streamlined process to revamp their digital presence.

Our approach began with a comprehensive brand audit and strategic positioning session to define HyperInteractive's visual identity and market positioning. The design sprint kicked off, focusing on rapid prototyping and development testing to swiftly iterate and refine concepts. Creative copywriting was crafted to resonate with their target audience and enhance brand messaging.

Technical implementation involved the creation of brand assets, web development utilizing CSS and JavaScript, and the integration of cutting-edge AI technologies. Throughout the process, we maintained close collaboration with HyperInteractive to ensure alignment with their vision and objectives, culminating in the delivery of a dynamic design prototype and fully functional website.

This transformation enabled HyperInteractive to effectively showcase their Minimum Viable Product (MVP) and link it seamlessly to their primary demo infrastructure, preparing them for crucial VC and pitch meetings with enhanced credibility and market readiness.

PROCESS


BONUS MEDIA

Logo Evolution: From Concept to Creation
Watch HyperInteractive’s initial logo transform with our style guidance and design principles.

Showcase of AI-Generated Imagery
Explore our delivered image gallery that enhanced HyperInteractive’s website implementation.


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