Ephemeral Content and Its Significance in Digital Marketing

Ephemeral content refers to short-lived, temporary posts that disappear after a set period, typically within 24 hours. This concept has gained significant popularity on social media platforms like Snapchat and Instagram, which have built entire ecosystems around the idea of impermanent content. Initially, Snapchat pioneered this trend with its disappearing messages, and Instagram followed suit with the launch of Instagram Stories.