SCRUM, originally designed for software development, is now finding a place in marketing. With marketing becoming more complex and fast-paced, the need for a flexible, adaptable project management framework has never been more apparent.

A creative culture within a marketing team is vital for staying ahead of the curve in a rapidly evolving landscape. In a world where consumer attention spans are shrinking, and markets are oversaturated with content, creativity is what helps brands stand out. More than just producing visually appealing campaigns, creativity ensures that marketing efforts resonate with audiences, capture their emotions, and build lasting connections with the brand.