How Framework Films Turns Visual Philosophy Into Wearable Apparel
How Framework Films transforms its visual philosophy into a refined line of wearable apparel, crafted for filmmakers, creatives, and brand builders who want to live the brand’s ethos, not just follow it. Our apparel line represents the same intentionality we bring to every hero asset, animation, and brand narrative. Each one is rooted in our design philosophy, shaped by our team’s collaborative ethos, and connected to the global network of creatives who touch our work.
AZUKI // LOS ANGELES
This video launched Azuki’s physical debut in Los Angeles, a historical moment for Web3 technologies and the metaverse. Filmed using a celebrity stunt helicopter pilot, RED camera systems, and DJI Inspire 2 drones, this publicity stunt successfully bridged the gap between Web2 marketing tactics and Web3 innovation.
Microsoft Silicon Valley
This video campaign of Microsoft’s Silicon Valley campus in Mountain View, filmed using DJI Inspire 2’s and a RED Komodo, debuts the newly completed property, highlighting the campus’ integration with the natural wetland ecosystem and carbon negative green initiatives.
Timelapse Sydney Tower Eye
Honored to be the first official Timelapse team engaged by Merlin Entertainments to capture captivating timelapse media for extended marketing and social use. Our 4-person crew was granted specialty access to their rooftop, harnessed and strapped to the roof exterior, and operated 4 specialty cameras to capture remarkable footage in 6K and 8K UHD quality.
Hotlanta | Atlanta, GA | Aerial + Timelapse 4K
Atlanta, a destination city for many, offers a cultured history, booming industry, and a professional production capital in the heart of the south. While the locals will never call it Hotlanta, we hope everyone will enjoy these scenic aerials and timelapses of this iconic city. This video features Atlanta's intricate innercity highways, towering urban skyscrapers, and other noteworthy landmarks in glorious 4K quality.