The Psychology of Color in Marketing: Harnessing Emotional Impact

Color is more than just a visual element—it’s a powerful psychological tool that marketers use to evoke emotions, influence behavior, and shape brand perception. Studies show that up to 90% of snap judgments about products can be based on color alone, making it a crucial element in creating a strong first impression. Different hues have the ability to tap into subconscious feelings, guiding consumers toward specific actions or sentiments.