Here are 5 reasons to use famous directors to create commercial advertising campaigns:

Ikea - Spike Jonze

1 - Audience Reach + Notoriety

Celebrity directors often have a large following and can help to generate buzz and interest in the campaign. This can help to increase the reach of the campaign and potentially attract more customers.

Apple - Ridley Scott

2 - Distinct Creative Style

Famous directors often have a unique artistic vision and perspective, which can help to differentiate a commercial ad campaign from competitors and create a memorable and distinctive brand identity.

Stella Artois - Wes Anderson

3 - Earned Press + Media

Working with a famous director can also help to generate buzz and publicity for a brand or product, as their involvement in the campaign may attract media attention and generate interest among consumers and elevate campaign visibility.

British Petroleum - Stevel Spielberg

4 - Credibility + Prestige

Hiring a famous director to create a commercial ad campaign can help to increase the credibility and perceived value of a product or service, as their reputation and body of existing work may lend prestige to the overall campaign.

Nike - Spike Lee

5 - Future Collaborations

Finally, working with a celebrity director can be a great way to build relationships with specialty-trained production crewmembers, influencers, and potentially secure future collaborations. Overall, using celebrity directors can be a valuable strategy for creating effective and successful commercial advertising campaigns.

Dior - Sofia Coppola

Dolce & Gabbana - Martin Scorsese

Nike - David Fincher