Hybrid Work at Microsoft
Summary
This brand identity activation was filmed using a custom-built heavy-lift FPV Drone flying through Microsoft’s Silicon Valley Campus in one continuous shot. The drone captures a unique perspective of how employees operate in a modernized and flexible workplace. This video deliverable highlights Microsoft’s initiative to continually adapt to employees’ needs in an ever-changing work environment and proves flexibility is the future of hybrid work.
Microsoft Silicon Valley Communications Goals
Announce new hybrid work policies
Debut grand opening for regional hires
Inspire company pride among global staff
Challenge
Microsoft wanted to increase job applications, elevate company awareness, and include product placements with internal brands such as Teams, Viva, Hololens, Surface Hub, and Surface Pro.
Solution
Fly through Microsoft’s Silicon Valley Campus in one continuous shot and showcase newly opened campus amenities to highlight that flexibility is the future of hybrid work.
Value
Provided full service creative and production resources for the “Hybrid Work at Microsoft” campaign, highlighting the importance of flexibility in an evolving workplace.
Inspired Microsoft staff and instilled company pride following the implementation of newly announced hybrid work policies; elevating employee engagement.
Strengthen Microsoft’s corporate image and brand development strategy.
Differentiator
Worked directly with Microsoft to ideate, develop, film, and deliver “Hybrid Work at Microsoft;” acting as both Agency and Production entity. Provided custom-built drone technology to support safe flying procedures in close proximity and indoor corporate spaces.
Featured Capabilities
Agency Workflow
Concept Development
Campaign Execution
Brand Partnerships
Production Methodology
Script + Storyboard
Crew + Actor Blocking
Directing + Producing
Cinema Skillsets
Heavy Lift FPV Cinema Drone
VFX Matchmoving + Roto
Custom CNC + CAD Design
Cross-Platform Campaign Distribution
Behind the Scenes
This video takes viewers behind the scenes of the Microsoft FPV One Take titled "Hybrid Work at Microsoft." In this FPV One Take 'making of' video, Framework Films introduces their team, discusses each phase of development from pre through post-production showcases flight and aerial camera methodologies, touches on the revision cycle for brand compliance and approval, and reviews the importance of safe flying procedures when working with live choreographed talent. Many iterations of revision and rehearsal contribute to the success of any global corporate communications campaign. We hope you enjoy our perspective from behind the scenes!